v7ndotcom elursrebmem - a new leader

Jim Westergren who is now FIRST in the v7ndotcom-elursrebmem SEO contest to see who can rank first for the term in Google by May 2006. I'm impressed with Jim's approach and his website which showcases several clever SEO experiments he's worked on over the past months. Clearly he's learned a great deal from them.

He claims and I have no reason to doubt he's using white hat tactics which is encouraging. As I've noted before it would be nice if SEO became "good site building" and saved all of us in the biz a great deal of time, expense, and anxiety trying to figure out quirks in the search routines.

Also tempting is to jump into this fray and plant links at the many high rank pages at QuickAid.com, OHWY.com, and my other smaller travel sites.