What? You haven't heard of v7ndotcom elursrebmem?
You soon will if you have anything to do with the internet.
It's an SEO contest to see who can get the highest Google rank for this nonsense term.
Initially in what appeared to be part contest, part publicity grab a company called V7N.com offered a modest reward for winning. Hearing about this uberSEOmeister Greg Boser, one of the web's top SEO guys, launched an even larger counter offer that did NOT involve links to his sites. To V7N's credit they removed the requirement of linking to them, which means the winner can now....take it all.... I think there is now 7,000 at stake.
I initially thought I'd jump into the fray, but I think the time is better spent working on *real* terms and getting better ranks for real sites. The level of competition here is about as high as it gets with people like Greg and Dave Naylor from the UK playing the game.
A clever current ploy is a charity site which currently is near the lead in the ranks - the guy is asking for links and promising to donate all the winnings to charity.