What to make when you CAN make ANYTHING
Still reeling from the mashup vibe. The game has changed from what type of web environment can we AFFORD to build to what type of web environment do we WANT to make? With only minor exaggeration it's now possible to create pretty much any website application you can imagine online very cheaply using existing APIs and existing data, and only a modest level of programming skill or support.
In the travel space this has huge implications because there are no great sites out there. Expedia and Travelocity are busy pitching vacations to people rather than building a rich interactive travel experience. Better sites like TripAdvisor and Virtual Tourist remain kind of clunky and lack the comprehensive approach though I still think VT is tops due to it's community focus, though they appear to have too few people (of the 600,000 members they claim to have) actively participating to be robust enough to compete on a global scale for traffic. Comprehensive sites like our Online Highways are too dull and closed and lack community.
So, what will we do now that we can do ANYTHING and EVERYTHING in travel?