Are Mashups Napsterization....backwards?

I can't get over how hard the big guys are working to feed handy APIs to developers at no charge and with little obligation. In the session I'm sitting in right now, led by A9 search which has basically turned over the search key to the vault to developers. Good for them. Disruptive and destabilizing = more fun, opportunity, and innovation.

I get the feeling from developers that people are tired of the current broad, scattered search model. A9's suggesting, I think very correctly, that the future is in vertical search where specialists in various niches use open search models.