Content is ... Pawn

Not only is content's role as KING becoming questionable, I think we may be entering an era where content has effectively very few "rights" attached to it, and instead it'll all be about the aquisition, distribution and organization of data rather than it's creation. I have mixed feelings about this as we spent a LOT of money assembling a LOT of data at Online Highways and it's clear a lot of it got nabbed by other sites and scraped into "made for adsense" sites that use legal snips of information to displace more legitimate and better sites in search rankings.

I think Mashups may become king very soon and that's probably .... OK with me.